How to be a Bid Winner | London 16th March 2016

 Event Summary

When : 16th March 2016
Where : London

Brinkworth House
Brinkworth,NR Chippenham
SN15 5DF

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How to be a Bid Winner – LONDON 16 MARCH 2016


Bid Academy is proud to present our one-day event on “How to be a Bid Winner: understanding the Bid Lifecycle”.

London bid and tender masterclass  bid academy



How to be a bid winner London 16th March 2016 QEII centreOver the last year, Bid Academy has developed its Bid Lifecycle model to define the relationship between the three vital phases of all bids: pre-tender, tender and post-tender. The simplicity of the model is its’ greatest strength, enabling our clients to pinpoint gaps in their knowledge, process or resources to be a Bid Winner.

Through further discussion and surveys conducted during the 2015 we have isolated six key aspects in the Bid Lifecycle that separate bid winners from bid losers – findings that are supported by Bid Cost Research published in April 2015 by MarketingWorks supported by the University of Reading.

This Bid Academy Masterclass event is thus focused on examining each one of those key aspects, supported by an outstanding line up of speakers drawn from the waste, construction and asset management sectors representing both clients and contractors.


SPEAKERS:Hear from Matthew Syed the best-seller author of Bounce and Black Box Thinking

We are delighted to welcome Matthew Syed to our Masterclass event. Matthew is a leading columnist and feature writer for The Times. He makes authored features for the BBC current affairs programme Newsnight and regularly appears on other news programmes. Matthew graduated from Oxford University with a prize winning First in Politics, Philosophy and Economics.

Matthew Syed’s first book, Bounce: The Myth of Talent and the Power of Practice, was shortlisted for the William Hill Sports Book of the Year and became a UK best-seller. His new book, Black Box Thinking: The Surprising Truth About Success was published in September 2015 to widespread acclaim.

Matthew will share with us the simple truth about learning from mistakes through astonishing case studies and practical take aways.

Highly relevant to the Bid Lifecycle model and to understand how to be a bid winner, everyone who attends this masterclass event will receive a free signed copy of his new book.


  • Julian Cope, Managing Director of Bid Academy, Julian has 25 years’ of bidding and tendering experience in the UK and overseas working as both client and contractor.
  • Martin Rowark, a Fellow of the RICS, Martin has led £20bn of procurement as Procurement Director at Crossrail and Director of Commercial at TfL.
  • Simon Addyman, Programme Manager for London Underground on the £563m Bank Station Capacity Upgrade project.
  • Simon Vaughan, Director of JCP Consultancy, Simon has helped to develop pioneering collaboration initiatives and partnerships across the construction industry
  • Duncan Symonds, former UK Head of Infrastructure at WSP Group, Duncan has an outstanding track record across design, contractor and client organisations.
  • Graham Martin, Bid Director of Major Projects at Balfour Beatty, Graham has 25 years’ experience in leading bid teams and developing strategy.
  • Mark Stanley, a leading growth strategy consultant, Mark has led £100m+ B2B operations with companies such as Veolia, Onyx and Sarp
  • Adnan Zeb Khan, a Chartered Waste Manager, Adnan specialises in helping Local Authorities across a range of waste procurement programmes.
  • Philip Collard, Managing Director of MarketingWorks, Philip supported by the University of Reading has published Bid Cost Research in April 2015 to evaluate how bid cost investment affects work winning within the construction industry.

London bid and tender masterclass  bid academy
08.30 | Registration

09.00 | Understanding the Bid Lifecycle – Opening Remarks from Julian Cope

09.10 | Bid Cost Survey –  Philip Collard
09.30 | Black Box Thinking: the surprising truth about success* – Special guest speaker Matthew Syed

10.00 | Market knowledge and customer relationship – Mark Stanley

10.20 | Bid / No Bid decision making – Duncan Symonds

10.45 | Panel Q+A Session – Includes additional guest panel member

11.00 | Break
11.30 | Bid writing Do’s and Don’ts – Julian Cope

11.50 | Bid Team Management – Graham Martin 

12.10 | Bid team behavioural assessment – Keynote Speaker Simon Vaughan

12.40 | Panel Q+A Session – Includes additional guest panel member

13.00 | Lunch
14.00 | The tender process from the client perspective – Keynote Speaker Martin Rowark

14.20 | What clients look for and expect in a negotiation – Simon Addyman

14.50 | Internal & external feedback and review – Adnan Zeb Khan

15.10 | Panel Q+A Session – Includes additional guest panel member

15.30 | Summary – Julian Cope

15.45 | Break + Extended Networking Opportunity

17.00 | Close
*Every attendee will receive a signed copy of the book “Black Box Thinking” to take away with them.

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